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by Damian Graybelle

How did EverMaya create "The Madeline?" Q&A with EverMaya's Director of Brand Strategy

Posted on September 30, 2015

Today we are joined by EverMaya’s Director of Brand Strategy, Alyse Karakoc, to talk about how EverMaya came up with the design for their newest handbag collection, “The Madeline” – named for and inspired by Madeline Stuart.


What goes into the design process when you’re trying to come up with a new handbag for EverMaya?

The design process is always challenging. We are forever trying to strike the perfect chord between functionality and fashion. In today's world everyone is on-the-go. We knew the design needed to reflect a fast-paced lifestyle while not looking too "utilitarian." The sleek, yet chic look of "The Madeline" we feel, hits a high note. We really love the canteen shape - it has been one of this season’s top trends at the fashion shows, and we feel good to have been a bit ahead of the curve.

What is your favorite feature of “The Madeline?”

One of the best features of the bag is that it is small enough to be an everyday go-to with its cross-body function and yet big enough at 7 in. diameter, to carry the essentials – yes, the iPhone 6 fits inside!

“The Madeline” collection is named for Madeline Stuart, the world’s first globally-recognized model with Down syndrome. How did she influence the design?

While creating a collection with Madeline's namesake we knew we needed to develop something very special; to embody the spirit of Madeline Stuart. "The Madeline" captures the youthful energy of Madeline Stuart with the combination of a variety of leather colors and the vibrant “corte de Zunil” fabrics. The shape speaks to the uniqueness of Madeline herself.  Behind the look of the bag is also the message. One of inclusion. We are trying to create beautiful handbags that lift the spirit of the fashion world and we can't help but feel "up" when seeing the cheerful smile of Madeline coupled with the line inspired by her. Certain to get a second look! 

What is “corte de Zunil?”

Corte de Zunil is a traditional, handwoven fabric from the Zunil region in Guatemala. The bright, colorful patterns in the fabrics are unique to the region. Corte refers to the skirts worn by native Guatemalan women.


The Madeline is the latest handbag from fashion brand EverMaya. 5% of every purchase is donated to The National Down Syndrome Society. Click here to see more: http://evermaya.com/collections/the-madeline


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