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How did EverMaya create "The Madeline?" Q&A with EverMaya's Director of Brand Strategy

Posted on September 30, 2015 by Damian Graybelle | 0 comments

Today we are joined by EverMaya’s Director of Brand Strategy, Alyse Karakoc, to talk about how EverMaya came up with the design for their newest handbag collection, “The Madeline” – named for and inspired by Madeline Stuart.

 

What goes into the design process when you’re trying to come up with a new handbag for EverMaya?

The design process is always challenging. We are forever trying to strike the perfect chord between functionality and fashion. In today's world everyone is on-the-go. We knew the design needed to reflect a fast-paced lifestyle while not looking too "utilitarian." The sleek, yet chic look of "The Madeline" we feel, hits a high note. We really love the canteen shape - it has been one of this season’s top trends at the fashion shows, and we feel good to have been a bit ahead of the curve.

What is your favorite feature of “The Madeline?”

One of the best features of the bag is that it is small enough to be an everyday go-to with its cross-body function and yet big enough at 7 in. diameter, to carry the essentials – yes, the iPhone 6 fits inside!

“The Madeline” collection is named for Madeline Stuart, the world’s first globally-recognized model with Down syndrome. How did she influence the design?

While creating a collection with Madeline's namesake we knew we needed to develop something very special; to embody the spirit of Madeline Stuart. "The Madeline" captures the youthful energy of Madeline Stuart with the combination of a variety of leather colors and the vibrant “corte de Zunil” fabrics. The shape speaks to the uniqueness of Madeline herself.  Behind the look of the bag is also the message. One of inclusion. We are trying to create beautiful handbags that lift the spirit of the fashion world and we can't help but feel "up" when seeing the cheerful smile of Madeline coupled with the line inspired by her. Certain to get a second look! 

What is “corte de Zunil?”

Corte de Zunil is a traditional, handwoven fabric from the Zunil region in Guatemala. The bright, colorful patterns in the fabrics are unique to the region. Corte refers to the skirts worn by native Guatemalan women.

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The Madeline is the latest handbag from fashion brand EverMaya. 5% of every purchase is donated to The National Down Syndrome Society. Click here to see more: http://evermaya.com/collections/the-madeline

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What is Huipil?

Posted on July 28, 2015 by Eli Olmedo | 0 comments

Known for its fascinating patterns and vibrant colors, a Huipil (pronounced wee-peel) is an embroidered blouse worn by indigenous women in Guatemala. Handwoven on back-strap looms using timeless techniques passed down for generations, a single garment can take anywhere from one to six months to complete, but the end result is a one-of-a-kind work of art.

 A sampling of a variety of Huipiles:

The weave or design of each Huipil holds great cultural significance and sacred meaning as each region, town, and village possesses its own style and pattern. A woman’s traje (traditional dress) defines not only her personality and geographical location but also her marital, social, wealth, and religious status. These patterns and meanings have held true throughout the years, dating back to the ancient Mayan civilizations.

To complete the traje, they often combine Huipil with a corte, a traditional, long Mayan skirt, which they weave on a hand loom. To secure the corte, they wear a faja (belt). Generally handwoven and embroidered, a faja can range anywhere from 6 to 9 feet long and vary in complexity. In order to make a Huipil, Mayan women start with raw wool or cotton, which they wash, comb, and spin. They stretch the threads on a warping board that they attach to a loom. To attain the elaborate designs they weave colored yarn into the cloth as they weave through a process known as brocade. Many women use natural dyes (flowers, plants, bark, berries, etc.) to color their threads.

EverMaya repurposes its Huipiles and blends them with the highest quality materials in making its handbags, thus breathing new life into the beautiful fabrics to create stunning, one-of-a-kind pieces that also promote ecological sustainability.

 

Our Huipiles are integrated with premium leathers and exquisite design accents.This seamless fusion of Mayan tradition with modern design creates an innovative category of luxury for a new generation of women. 

 

 

 

 

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