Louis Vuitton Neverfull – A Buyers Guide

Louis Vuitton is one of the most successful and loved high-end fashion brands in the world. While all their clothes make a statement, it is their bags that have become the most recognizable symbol of the brands.

While every bag in their collection is a successful and much-loved product, one stands high above the rest, The Neverfull bag.

Since its debut in 2007, the bag has become a must-have in the wardrobes of tens of thousands of affluent fashionistas all over the world.


The Neverfull bag is available in all of the classic Louis Vuitton styles and designs like Monogram Canvas, Damier Ebene, Damier Azur, durable Epi Leather, and Limited Edition designs like Race Print and World Tour.

It has two sturdy leather shoulder straps and two leather "cinching" straps on either side to give it a unique look.

The tote bag can be closed or left open with a simple clasp. The design of the Neverfull is pretty loose, and the sides aren't particularly firm, so it can easily accommodate and hold whatever you need to put in it.

The name of the bag is appropriate because it is "never full," regardless of the size you buy.

The canvas Neverfull will soften and adjust to your body with time, producing a beautiful shape. It's well-made and will endure a long time.

Size Comparisons

The Neverfull comes in three sizes, the PM, MM, and GM. Each one has different features that make them best for different daily activities. 

Neverfull PM

This is the smallest size of the Neverfull bag, with dimensions of 11.2” x 5.1” x 8.7” (length x width x height).

It is perfect if you are more of the petite size, or don’t want or need to carry a lot around with you during the day. Though small, it is comfortable to hold thanks to the double flat leather shoulder strap, and its handle drop of 6.5”.

The bag is opened and closed with a clasped ban middle hook in the middle of the open-top portion of the bag. To keep your more valuable items there is a handy zip pocket in the interior of the bag. 

Neverfull MM

The middle-size bag is the most popular in the Neverfull line. It is perfect if you will be carrying a lot in your bag in your day-to-day life.

It can very easily fit a laptop without taking up all of the room. No matter what you are taking out with you, it will fit in here.

The measurements of this bag are 12.5" L x 6.5" W x 11.5" H, so you have over an extra inch on all sides.

Like the last bag the MM features Double flat leather shoulder straps, but this one has a bigger drop of 8.5”, making it even more comfortable to carry on your shoulder.

Also, like the PM, the MM has the same clasped ban middle hook closing feature and the same one zip pocket on the inside. 

Neverfull GM

The final in this line of bags is the biggest. With measurements of 15.6" L x 7.9" W x 12.8" H, you will easily be able to fit everything you could possibly need for your day out, and still have plenty of room to spare.

Apart from the size, the design of the bag remains consistent with the other two in this line. It has a single zip pocket in the interior, a clasped ban middle hook, and Double flat leather shoulder straps. The drop on the GM 8.5”. 

The Material

Like most Louis Vuitton items, you can choose from a wide variety of materials to get your Neverfull bag in. Popular materials include:

  • Monogram Canvas - The classic LV monogram canvas made from vachetta (natural cowhide), with leather trim and handles
  • Epi Leather - the main bag is made from textured leather while the straps and trim are made of smooth leather
  • Damier Ebene - Another popular Louis Vuitton style, this is brown checkered leather canvas, with leather trim and a PCV coating on top.
  • Monogram Idylle Canvas - here you can choose to have either linen, nylon, or cotton mini monograms. It also features a leather trim
Louis Vuitton Neverfull - A Buyers Guide

Old Vs New Neverfull - What’s The Difference?

The Neverfull is a classic fashion staple that was first released in 2007. In 2013, the brand had a small redesign of the bag, with the only change being in the interior lining of the bags.

Old Neverfull

The original Neverfull bags had a red or beige lining that featured a calligraphy-style version of the Louis Vuitton logo.

This was based on an original 1900s Louis Vuitton advert. The design also featured stripes, quatrefoils, and Louis Vuitton flowers.

New Neverfull

The new Neverfull introduced a wide range of colors for the interior lining of the bag. Instead of the signature flowers and quatrefoils, this new lining instead just has solid strips going all the way around the interior of the bag.

The Louis Vuitton logo was also updated into a more modern style, with text underneath reading "Articles de Voyage" and "Maison Fondée En 1854.

Unlike the older models, this bag also comes with a clutch bag that can be attached to the interior of the bag. It can be used as additional storage or as a small bag itself.

The New Model (NM) Neverfull bag interior comes in several colors such as:

  • Classic beige
  • Fuschia
  • Mimosa - a bright yellow
  • Cerise - red
  • Abricot - orange
  • Piment - orange
  • Rose Ballerine - light pink - this is one of their most popular new colors.

Extra Info - Where To Buy

You might be dying to get your hands on a Neverfull bag after reading all of this, but the question now is where can you buy one?

While you can buy them online from the Louis Vuitton store, it is very expensive to buy them this way. 

If you are lucky enough to be traveling to Paris anytime soon, we recommend paying a visit to the Louis Vuitton store, as here you might be able to buy one at a slightly cheaper price.

These are a very popular item though, so there is a chance that they could be sold out when you get there.

Maya Garcia
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